How to Choose the Perfect Logo for Your Brand

The Difference Between a Logo and a Logotype – and Why It Matters

Your brand is more than just a name. It’s a set of emotions, values, and experiences you share with your audience. And the very first impression of that brand is often made through your logo – the visual symbol that represents who you are.

But did you know that “logo” and “logotype” aren’t the same thing? And that having a brand book (logo usage guide) can make a huge difference in how your brand is perceived?

Let me explain – as an artist and designer who creates logos with soul and intention.

What’s the difference between a logo and a logotype?

• A logo is a general term for the visual symbol of your brand. It can be purely graphic, purely typographic, or a combination of both.

• A logotype is a logo built only from typography – usually your brand’s name styled in a unique, custom font. Examples: Google, Coca-Cola.

To clarify:

• A logo may include both a symbol (often called a “mark” or “icon”) and a logotype (the text).

• A logotype is text-only.

• A symbol-only design is called a brand mark or icon.

 Knowing these distinctions helps you choose the right visual identity for your brand.

How to choose the perfect logo for your brand

A logo should never be an afterthought. It’s a strategic design choice that communicates your values and style at a glance. Here’s how to make the right decision:

1. Know your brand inside out

Ask yourself:

• What is the personality of my brand? (Elegant, artistic, minimal, playful…)

• Who is my audience?

• What kind of feeling do I want my logo to evoke?

2. Think about where your logo will be used

An online shop, a social media profile, product packaging, business cards – every platform has different demands. Your logo should look great and be readable everywhere.

3. Pick a style that reflects your brand

• Minimalist – perfect for modern, high-end brands

• Organic or boho – great for artists, handmade goods, and slow fashion

• Geometric or bold – often used in tech or contemporary industries

4. Make sure it’s versatile and scalable

Your logo should be:

• Recognizable and unique

• Clear in black and white

• Easy to read in small sizes (e.g., as a social media icon)

 What is a brand book – and why do you need one?

A brand book (or logo guide) is a professional document that outlines how your logo should be used. It usually includes:

• Logo versions (color, black & white, horizontal, vertical)

• Safe space (the area around the logo that must remain empty)

• Do’s and don’ts (e.g. don’t stretch or change colors)

• Typography and brand colors

• Examples of usage (on websites, packaging, social media, etc.)

With a brand book, you ensure visual consistency – whether you’re using your logo yourself, or working with collaborators, printers, or marketing teams.

 In summary – your logo is your visual handshake

When you invest in a custom logo, you’re investing in the long-term perception of your brand. That’s why it’s important to:

• Work with someone who understands both design and branding

• Choose a logo that tells your story visually

• Request a brand book to protect your brand identity over time

If you’re looking for a hand-crafted, soulful, and custom logo – I’d love to help you create a unique design that truly represents you.

Witków 81

58-379 Czarny Bór

Poland

deux@meus.hub.pl

Deux Meus is a company with a passion for art, offering unique paintings, handicrafts and decorations to add character to any interior. Discover my diverse collection!

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